Steven Eidman, DDS, consults dentists and dental groups in the New York-metro area on management operations and marketing initiatives, including online marketing. Dr. Steven Eidman possesses more than 30 years of industry experience and serves as director of operations at BestCare Family Dental in Queens, New York.
Quality dental practice websites find ways to balance primary information on services and staff with secondary resources on treatments and new technologies. Many consumers possess some uncertainty when it comes to the dentist, which may discourage them from making appointments. However, dentistry websites with information on or links to resources regarding treatments, sedation methods, and other comfort measures may encourage patients to make appointments.
While original content should take center stage on any practice’s website, dental offices may be able to boost their search-engine rankings by linking to other sites. These include informative resources, discussion groups, and online publications. When choosing authoritative sources to link to, dental practices should consider websites with high search page rankings and strong visitor traffic. Other good linkable assets range from social media pages to online dentistry journals and news sites.